Dr John Edwards

Tagline:Adjunct Professor / Management and Marketing Consultant

Sydney NSW, Australia

personal photo of Dr John Edwards


Academic Work

Sessional Unit Coordinator / Lecturer at the Macquarie Business School and CEA CAPA Education Abroad. Management and Marketing Units currently teaching:

MGMT8007 Managing Technology.

MGMT3000 The Art of Negotiations

MGMT3000 The Art of Negotiations

MGMT3017 Managing Change in Organisations

MGMT3094 Creativity and Innovation

MKTG3001 B2B Marketing Strategy

MKTG3003 Marketing Strategy

MKTG3012 New Venture Marketing

MKTG8007 B2B Marketing Strategy

Industry Work

Sales and Marketing Executive in the FMCG, Financial Services, and Education sectors - with a skill to identify and operationalise transformations within organisations. * Strong Strategic vision allowing for identification of future opportunities, * Having the ability to turn that vision into action plans and delivering measurable results, * Creating an environment that engages staff and key stakeholders in the planning and delivering agreed-upon results. Specialties: * Sales & Marketing focusing on Sales Effectiveness / Customer Relationship Management /Customer Experience. Also exploring the capabilities of the internet (search engine, social media, digital channels) to engage with customers and its marketing and financial impact on the organisation. I am an active fundraiser and supporter for the Juvenile Diabetes Research Foundation (JDRF), helping to find a cure for type 1 diabetes and type 1 diabetes complications. Since 2006, I have raised just under $50,000.


  • Doctor of Philosophy (PhD.). University Medal.

    from: 2017, until: 2021

    Field of study:Sales Performance / Strategy-Making / Corporate EntrepreneurshipSchool:Charles Sturt UniversityLocation:Bathurst, NSW, Australia.


    Thesis Research Topic: Linking Sales Performance to Entrepreneurial Strategy-Making, Corporate Entrepreneurship Preparedness, and Entrepreneurial Sales Actions.

  • Master of Research degree

    from: 2013, until: 2014

    Field of study:Masters of ResearchSchool:Macquarie UniversityLocation:Sydney, NSW, Australia.


    Thesis Title: A Qualitative Exploration of the Determinants of Sales Performance in Financial Services Organisations.

  • Strategic Management Program

    from: 2010, until: 2010

    Field of study:ManagementSchool:Macquarie Graduate School of Management (MGSM)Location:Sydney, NSW, Australia.

  • MBA

    from: 2000, until: 2002

    Field of study:E-Business ManagementSchool:University of Technology SydneyLocation:Sydney, NSW, Australia.


    Winner of the 2002 Moot Corp. Australia Business Plan Competition – Incubator Prize

  • Bachelor of Commerce - BCom

    from: 1995, until: 1995

    Field of study:MarketingSchool:UNSWLocation:Sydney, NSW, Australia.

  • Higher School Certificate

    from: 1995, until: 1995

    Field of study:Higher School CertificateSchool:The Scots CollegeLocation:Sydney, NSW, Australia.

Work Experiences

  • Assistant Professor

    from: 2021, until: 2023

    Organization:UBSS AustraliaLocation:Sydney, New South Wales, Australia


    Units Taught: E-Business Marketing. E-Business Management.

  • Assistant Professor

    from: 2018, until: 2023

    Organization:Top Education Group LtdLocation:Sydney, Australia

  • Assistant Professor / Global Faculty Advisory Council Member

    from: 2015, until: present

    Organization:CEA CAPA Education AbroadLocation:Sydney, Australia


    Global Faculty Advisory Council Member
    Course Co-ordinator and Lecturer

  • Assistant Professor

    from: 2015, until: 2018

    Organization:University of SydneyLocation:Sydney, Australia

  • Assistant Professor

    from: 2014, until: 2015

    Organization:S P Jain Center of ManagementLocation:Sydney, Australia

  • Assistant Professor

    from: 2011, until: 2012

    Organization:University of NewcastleLocation:Newcastle, Australia

  • Director of Marketing and Corporate & Executive Education

    from: 2008, until: 2010

    Organization:Macquarie Graduate School of ManagementLocation:North Ryde, Sydney

    • Responsible for the Marketing and Recruitment of postgraduate award / MBA and Corporate & Executive Education programs at MGSM.
    • Responsible for the commercial arm of MGSM - developing and presenting non degree programs to companies and their managers.
    • Member of the Executive Management team.
  • Assistant Professor

    from: 2004, until: present

    Organization:Macquarie University Business SchoolLocation:Sydney, NSW, Australia.


    Teaching Management and Marketing Units.

  • Assistant Professor

    from: 2003, until: 2019

    Organization:Western Sydney UniversityLocation:Sydney, NSW, Australia.


    Sydney Graduate School of Management (SGSM).
    2003 to 2008.
    2011 to 2019

  • Assistant Professor

    from: 2002, until: 2008

    Organization:University of Technology Sydney - School of MarketingLocation:Sydney, NSW, Australia.

Academic Publications

  • Entrepreneurial Strategy-Making, Corporate Entrepreneurship Preparedness, and Entrepreneurial Sales Actions: Improving B2B Sales Performance

    Publisher:Journal of Business ResearchDate:2023

    This study addresses the interrelationships between strategy-making, organizational preparedness for corporate entrepreneurship (OPCE), selling actions, and the performance of the organization’s business-to-business (B2B) salespeople. A survey of B2B salespeople suggests that entrepreneurial strategy-making is positively associated with OPCE, an organization’s entrepreneurial sales actions (i.e., creative selling and sales innovativeness), and, ultimately, its sales performance. This research contributes to the nexus of entrepreneurship and sales literature by highlighting the relationships between entrepreneurial strategy-making, OPCE, creative and sales action innovativeness, and B2B sales performance.

  • Linking B2B sales performance to entrepreneurial self-efficacy, entrepreneurial selling actions

    Publisher:Journal of Business ResearchDate:2022

    This study addresses the interrelationships between a business-to-business (B2B) salesperson’s sales performance and their level of entrepreneurial self-efficacy and entrepreneurial sales actions. Data was collected through a survey of 252 participants (B2B salespeople working in Australia). Structured equation modeling was used to analyze and test the hypotheses. The findings suggest that entrepreneurial self-efficacy strongly influences sales innovativeness and creative selling, highlighting the importance of senior management encouraging and rewarding new selling methods (a salesperson’s entrepreneurial actions). Finally, these sales actions positively and significantly impacted individual sales performance. Thus, creative selling and sales innovativeness are powerful influencers of personal sales performance. This research contributes to the sales performance literature by highlighting the relationship between entrepreneurial self-efficacy (ESE), creative selling, and sales innovativeness. These findings provide additional lessons for senior management when pursuing increased growth and sales performance. As ESE has a positive impact on a salesperson’s actions and performance, senior management may wish to encourage an internal environment in which ESE behaviors are not only accepted but encouraged.

Honors & Awards

  • Awarded the Higher Degree by Research (HDR) University Medal.

    date: 2022-05-02

    Issuer:Charles Sturt University


    PhD Thesis Topic: Linking Sales Performance to Entrepreneurial Strategy-Making, Corporate Entrepreneurship Preparedness, and Entrepreneurial Sales Actions.

  • Finalist of the CSU 3MT Thesis 2021 Competition

    date: 2021-06-02

    Issuer:Charles Sturt University


    Finalist of the CSU 3MT PhD Thesis 2021 Competition - Thesis Title: Linking Sales Performance to Entrepreneurial Strategy-Making, Corporate Entrepreneurship Preparedness, and Entrepreneurial Sales Actions.

  • Judge - 2020 Australian Marketing Institute Awards

    date: 2020-08-05

    Issuer:Australian Marketing Institute


    I was a Judge for the 2020 Australian Marketing Institute Awards.

  • Teaching Award and Recognition (2020)

    date: 2020-06-05

    Issuer:Macquarie University


    John Edwards was recognised by Macquarie University - Office of the DVC (Academic) - based on the MQ student survey in Semester 1 2020.


  • B2B eCommerce
  • E-commerce Consulting
  • Online Marketing
  • Distance Learning
  • E-learning
  • Social Media
  • Marketing Strategy
  • Business Strategy
  • Digital Strategy
  • Digital Marketing
  • Social Media Marketing
  • Marketing Management
  • Public Speaking
  • Strategic Planning
  • Marketing Communications
  • Customer Relations
  • Training Facilitation
  • Adult Education
  • Online Advertising
  • Market Research
  • Social Networking
  • Customer Service
  • Teaching
  • E-commerce
  • Economics
  • E-Learning
  • Marketing
  • Direct Marketing
  • Email Marketing
  • Leadership
  • Strategy
  • CRM
  • Management
  • Integrated Marketing
  • B2B
  • Training
  • Business Development
  • Program Management
  • Brand Management
  • Product Development
  • Analysis
  • Project Planning
  • Public Relations
  • Entrepreneurship
  • Sales
  • Marketing Research
  • Small Business
  • Employee Training
  • Management Consulting
  • Event Management


  • Teaching Award and Recognition (2020)

    Issue date: Jun 2020,

    Expires date: Nov 2020,

    Issued by: Macquarie University .


    John Edwards was recognised by Macquarie University - Office of the DVC (Academic) - based on the MQ student survey in Semester 1 2020.